As you can probably imagine given my recent blog post, Thoughts on building successful vertical marketplaces, marketplaces have been on my mind a lot of late.

Last November Bill Gurley from Benchmark wrote a very thoughtful article on the 10 factors that make for successful marketplaces. It’s highly recommended reading for all entrepreneurs interested in marketplaces.

Much of his thinking is in line with mine though he did a better job than me of creating a list to allow you to evaluate whether your idea is worthy.

Read the full article: All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces