The Very Big Downgrade

I decided to radically simplify my life and divide my living expenses by 10!

I just returned my house in Bedford, my apartment in New York and sold my McLaren. I gave 75% of my non-financial material possessions to charity and most of the rest to my friends and family.

Two years ago I wrote how I had temporarily divided my monthly expenditures by four after being kicked out of my crazy Park Avenue penthouse and my house in Sands Point (The Big Downgrade). The Bedford house actually proved more expensive to operate than my Sands Point house (an indoor heated pool consumes lots of propane – go figure 🙂 and as such my monthly expenses were only sustainably divided by two.

This decrease was mostly driven by my nomadic lifestyle. As I was traveling more than 6 months per year out of the US for OLX, especially to Argentina, Brazil and India, I opted not to get an apartment in the city and to stay in hotels in New York City. As I spent my weekends in Bedford, I ended up averaging only 6 days per month in the city. Given that you pay only for the nights you stay in the hotels, it led to a massive decrease of my monthly expenses given the outrageous apartment I had before.

While it meant foregoing hosting my traditional salons, white parties, charity events and poker games, I figured I would join other people’s events for a change. In the process, I got to try out a wide variety of hotels in the city and ended with non-obvious favorites. I tried:

  • Fashion 26
  • Morgans
  • Eventi
  • Trump Soho
  • The Setai
  • Crosby Street Hotel
  • Mercer Hotel
  • The Greenwich
  • The Standard
  • The Pearl
  • W Time Square
  • W Union Square
  • Hotel on Rivington
  • The Surrey

Most hotels that people love proved disappointing. The Greenwich had by far the best spa and I kept running into celebrities like Ryan Gosling there, but the room was underwhelming and noisy (mostly with noise from the corridor). In fact, most of the hotels had disappointing rooms. The Crosby Street Hotel is amazing, but none of the rooms below $1,000 / night have a bathtub and I am partial to baths 🙂

Ultimately, The Mercer Hotel became my go to hotel. I love the location and convenience: 2 stops from the OLX office on the B or D. The rooms are big and have large bathtubs. The service is second to none. I particularly love the small touches: remembering who you are every time, giving you complimentary champagne and not requiring you to sign anything for room service or anything you ask them to get you.

I tried to pre-pay for 100 room nights in a few hotels to try to get a better deal and potentially be guaranteed the same room every night, but New York hotels are so full that none accepted my offer (even when I upped my offer to 200 nights I was turned down!). I started using the Mercer as my go to place, changing rooms on every stay.

I chose the Trump Soho as my backup hotel when the Mercer was full. They had just opened and it was reasonably common to get fantastic rooms for $300 per night (always below $500), on top of that I was often upgraded. The Trump Soho is slightly less well located and felt a bit less homey, but was amazing nonetheless. It’s modern and tasteful as opposed to the kitschy Trump Hotel on Columbus Circle.

I actually liked “living” at the Mercer, but after 20 months living out of my tiny carry-on suitcase started to get old.

It also led to awkward dating conversations:

Date: “Hmmmmm… Every time I see you we are in a different hotel room. Your wife and kids must be at home!”

Me: “No, no, believe me, I actually live in this hotel, I just have to change room every week because they don’t book it permanently for me!”

Earlier this year I decided the time had come to get an apartment in the city. I love the Union Square and Madison Square Park area and had been pining to live at One Madison Square Park ever since I had seen the building come up in the last 2000s. I love contemporary architecture and the building fell right in my sweet spot. Even though the building was far from being complete, a few units were available for rent and I moved in on March 1 of this year into a wonderful fully furnished 1 bedroom apartment.

While not as lavish as my previous apartment, it served its purpose well and allowed me to host intimate dinners with my best friends and the occasional poker game or Settlers of Catan night. Ultimately, those events are more in line with my personality than the over the top parties I was hosting at my last apartment.

Simultaneously, in a moment of weakness I bought a McLaren MP4-12C.

I always loved fast cars and speed. I had raced go karts, Formula 3s, dune buggies in the Baja and many other cars. I longed to rekindle the experience of being at limit and if I went any faster I would lose control. Upon test driving the McLaren, I realized it was the car for me. Not only did I fit in it, which is exceptional as I am too tall for most sports cars, but I felt connected to it and the road in a completely unprecedented way. It just makes you feel so safe and in control, I knew I could drive this car faster than any car I had ever driven.

Naturally I chose it in the McLaren official color: McLaren Orange. While the color might seem ostentatious and a reflection of my natural immodest personality, it is actually the conservative choice – akin to having a red Ferrari or silver Mercedes.

With those changes in place, my burn rate had returned to what it had been 2 years ago, before I wrote The Big Downgrade. There is no particular burn rate I was aiming for, but it’s important to spend money for the right reasons. I rented the Bedford house to indulge in my teenage-like anti-intellectual pursuits: Frisbee with the doggies, paintball, RC car racing, padel, tennis, go kart racing, video games, ping pong, foosball, air hockey and movie watching. It was meant to be a haven of relaxation, an island of respite from the urban jungle of New York. Yet, as many of my friends shockingly proved to have weekend lives that did not include me, the weekly Saturday parties no longer resembled what I had envisioned them to be and became more like “normal” parties.

Those parties were enjoyable and only represented a small percentage of my life, but they illustrated how far I had strayed from my original mission. It was made all the more obvious by the music video that was shot at my place, using all my toys, which simultaneously embraced this way of life and parodied it.

The time had come to change. As I often do in pivotal moments in my life, on the eve of my birthday, I wrote myself a long introspective email laying out my professional dreams and desires relative to where I stood in life. It’s an approach that has served me well and that I wholeheartedly recommend to others (The Power of Introspection and Detached Analysis).

It dawned on me that deep down I really wanted to embark on a new adventure. Very few successful entrepreneurs have the courage to start over. We may no longer be risking our personal livelihood, but by starting again we are putting our hard earned reputation on the line. Worse, we abandon very powerful platforms. Once you have a site with 150 million unique visitors per month and a fully-fledged team which can do almost anything, starting without either is daunting.

The same applies to material comfort. We become accustomed to the trappings of our lives and have a hard time imagining going on with our lives without the things we have accumulated. While comfortable, those very possessions can anchor us down and limit our thinking and options.

The reality is that ultimately beyond our health, wits, friendships and family there is very little we need. در مورد من، تنها دارایی مادی که من واقعاً قدردان آن هستم رایانه نوت بوک، کیندل، راکت تنیس، راکت پادل، کایت موج سواری، چکمه های اسکی، ایکس باکس و تلویزیون پلاسما عظیم است. اما واقعیت این است که اگر فشار وارد شود، می‌توانستم بدون بیشتر آن‌ها و زندگی بسیار شاد و رضایت‌بخشی داشته باشم.

من به این نتیجه اجتناب ناپذیر رسیدم: باید دارایی های مادی و OLX خود را رها می کردم. من اخیراً خروج خود از OLX را اعلام کردم ( چرا OLX را ترک می کنم ).

بدفورد را در 17 دسامبر ترک کردم. هرچه داشتم جمع کردم و بیشتر آن را به خیریه اهدا کردم و بقیه را بین دوستان و خانواده‌ام توزیع کردم.

من هم آپارتمانم را در شهر برمی گردانم و مک لارنم را می فروشم. از چند جهت، پایان یک دوره است.

با تک تک فیبرهای بدنم می دانم که حرکت درستی است، اما در عین حال ترکیبی از ترس، دلهره، هیجان، تسکین، شادی و شادی را احساس می کنم که همه با هم ترکیب شده اند! با وجود اینکه من روی یک پروژه جدید کار می کنم و در فکر ایجاد یک صندوق سرمایه گذاری با خوزه هستم، هنوز هم سفری بدون مقصد مشخص را آغاز می کنم.

من تعهد خود را برای سرمایه گذاری بیشتر در روابطم با خانواده و دوستانم تجدید کردم. من اخیراً از عروسی یکی از بهترین دوستانم در سریلانکا برگشتم. من در حال حاضر تعطیلات را با خانواده ام در میامی می گذرانم. من اکثر بهترین دوستان و خانواده ام را دعوت کردم تا برای تعطیلات دو هفته آخر ژانویه در آنگویلا به من بپیوندند. من همچنین تلاش صریح خواهم کرد تا به دیدن کسانی بروم که نمی توانند حضوری داشته باشند.

حتی با هزینه خانه ای که در کاباره برای میزبانی هاروارد و باغیرا اجاره خواهم کرد، هزینه های ماهانه من یک دهم هزینه قبلی خواهد بود. من احتمالا در نهایت یک آپارتمان اجاره خواهم کرد یا شروع به اقامت در هتل های لندن، پاریس یا نیویورک خواهم کرد. حتی در آن زمان هم سخت است تصور کنم هزینه های ماهانه من بیش از یک پنجم هزینه های اخیر باشد. در نهایت، میل من برای تحقق فکری بدون شک من را طی یک یا دو سال به طور دائمی به نیویورک خواهد برد.

در این میان، بدون باری از تله‌های موفقیت و محدودیت‌های سنتی اجتماعی، به سمت ناشناخته‌ها می‌روم. من مشتاقانه منتظر دیدار شما در آن طرف هستم!