Auren just wrote an interesting article analyzing the behavior pattern of men and women on social networks. Even though men and women both represent 50% of the users on social networks, women are much heavier users. This dichotomy is even more true for married women who are active users, while married men mostly don’t join the sites. Men spend as much time online, but spend more of it playing video games or poker.

Read the full article at:
http://summation.typepad.com/summation/2008/03/men-are-from-vi.html