Bill Gurley is a partner at Benchmark and an investor and on the board of Uber, OpenTable and Zillow amongst others. He just wrote a fantastic article on the optimal pricing strategy for Internet businesses. He makes a compelling argument that companies should have low rakes to establish themselves as the high volume leader and not leave an opening for competitors.

Read the full article at:
http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/