Meetic: The rules of the game have changed

February 17, 2007

Meetic is now the largest online dating site in the world. With its emphasis on chat and the easiness of getting dates, it has become a societal phenomenon in France. With its acquisitions in the UK, Brazil and China, the publicly traded French company (MEET.PA) now has commending positions in France, the UK and Brazil and a strong position in other Western European countries and China.

I just came across their most recent TV ad campaign and absolutely loved it. Here it is for all of you to enjoy:

For full disclosure, I am not a shareholder in Meetic, but Marc Simoncini, its founder, is a friend of mine.

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