Meetic: The rules of the game have changed

February 17, 2007     ·      1 min read     · 

Meetic is now the largest online dating site in the world. With its emphasis on chat and the easiness of getting dates, it has become a societal phenomenon in France. With its acquisitions in the UK, Brazil and China, the publicly traded French company (MEET.PA) now has commending positions in France, the UK and Brazil and a strong position in other Western European countries and China.

I just came across their most recent TV ad campaign and absolutely loved it. Here it is for all of you to enjoy:

For full disclosure, I am not a shareholder in Meetic, but Marc Simoncini, its founder, is a friend of mine.

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