2022 Holiday Gadget Gift Guide

It is that time of the year again, so I am sharing my recommendations for all gadget lovers of the world to be happy this holiday season. Note that the cover picture above is my Turks setup which includes the ASUS ROG Swift OLED PG48UQ, the Apple Watch Ultra, Ledger Nano X, HyperX Cloud Flight S, Herman Miller Embody Gaming Chair, Blue Yeti X, and earHero.

Computer Monitor: Asus ROG Swift OLED PG48UQ or PG42UQ

I have been a fan of OLED TVs since they first released with their deep blacks and extraordinary image quality. I pined for 4K OLED gaming monitors to be released. I even used a LG 48” TV as a monitor for a while but found it unwieldy and the glossy finish was too reflective for work. This is where the Asus ROG OLED PG48UQ and PG42UQ come into play. They are extraordinary. The image quality is second to none. The monitors are super-fast with 0.1ms grey-to-grey response time and overclockable 138Hz refresh rate. The special matte coating leads to less glare and fewer distractions. They are definitely the monitor to get. Note that both are identical, and you should get the one that fits your desk. If you have a very deep desk, get the 48”, otherwise get the 42”.

I also considered the Odyssey Ark 55” curved monitor, but for some reason did not love the curvature of the screen. Perhaps it was just too big relative to where I was sitting, but it did not feel comfortable. It’s also outrageously expensive at $2,799 vs. $1,499 and $1,399 for the ROG monitors. Note that I do not like ultrawide monitors with 21:9 or 32:9 formats like the Samsung Odyssey Neo G9 because I do not find them tall enough to be comfortable for work. Those typically come with a 1,440 vertical resolution. I much prefer the 16:9 format with 2,160 of vertical resolution. I would consider a curved ultrawide version of the ROG monitors, but only if they were as tall as their 16:9 counterparts with 2160 of vertical resolution (say 5,120 x 2,160 vs. the 5,120 x 1,440 of the Neo G9).

The best deal in 48” OLED monitors is the AORUS FO48U at $779. I did not play with it so cannot recommend it, but by all accounts, it’s a worthy alternative. Note that it has a glossy finish so would probably not be ideal in an office environment but would be great for gaming in a dark room. I use my monitors for both work and play and they need to function in bright rooms.

TV: LG C2 77-inch evo OLED TV

The LG C2 77-inch evo OLED TV is the best high-end TV for the money. The TV combines stunning picture quality with terrific gaming prowess. I prefer the C2 to the higher-end G2 as I can’t tell the difference between them. However, I prefer the C2 to the lower-end B2 especially with HDR as it gets brighter and highlights pop more. The C2 also has better gradient handling, resulting in less distracting banding. The 77” is currently on sale for $2,499 and the 65” for $1,699. Both are amazing buys and when it comes with TVs, bigger is better! However, the 83” sells for $3,999 and is not worth it.

Soundbar: Sonos Arc

It would be shame to have an amazing TV like the LG C2, without amazing sound. That’s where the Sonos Arc comes in. It’s a gorgeous soundbar offering premium surround sound without the need for supplementary speakers. It’s super easy to setup. It sounds incredible and it often feels like the sound is coming at you from all angles. I also do not think you need a subwoofer with the Arc as there is more than enough powerful bass to feel the on-screen explosions. It’s the perfect complement for your TV.

Projector: Epson EpiqVision Ultra LS800 Ultra Short-Throw Laser Projector

Two years ago, I recommended the Optoma CinemaX P2. Sadly, the salt and humidity in the air of Turks and Caicos killed it so I went projector shopping again. I ultimately settled on the Epson EpiqVision Ultra LS800. It’s amazing and a huge step up from the Optoma P2. It’s incredibly bright with 4,000 lumens (vs. 3,000). It can display images up to 150” (vs 120”). It has by far the shortest input lag of any projector in its class making it the only ultra-short-throw projector I would recommend for gaming. It’s super easy to setup. It has amazing sound with two full-range 5-watt speakers and a 10-watt subwoofer in a package that is essentially an integrated soundbar given the LS800’s width. In fact, it’s so good, I don’t use external speakers with it. It’s the ultra-short-throw projector to get.

Streaming Device: Apple TV 4K

Modern TVs like the LG C2 do not need a streaming device as it’s simpler to use the built-in apps especially since they now support Airplay. However, the Epson Ultra LS800 does not have a RJ-45 jack. In Turks I only have the VPN with a US IP address (to be able to watch US shows) on the wired network. As a result, I got the brand-new Apple TV 4K with Ethernet and 128Gb of storage and use it to stream on the Epson.

It’s expensive for what it is, but it’s the one of the best streaming devices on the market especially if you are used to Apple user interfaces and its ecosystem. The A15 Bionic chip makes it blisteringly quick which addresses one of my key criticisms of prior iterations.

If you prefer the Apple UX/UI and want a modern streaming device, you cannot go wrong with this one.

Notebook: LG Gram 17 Ultra-Slim PRO

I switched to the LG Gram 17 a few years ago to use when I travel, and I never looked back. It’s by far the lightest 17” notebook on the market at just over 3 pounds. The power adapter is exceedingly small and light. I regularly get over 10 hours per charge and feel like I never need to charge it.

My only gripes were that it was underpowered, but they addressed the issue with the 2022 version. It now comes with 32Gb of RAM, a 2TB SSD and a GeForce RTX 2050 graphics card. This is the notebook to get. Note that I do not game on it, as I have desktops with much more powerful graphics cards at my homes. I used to recommend gaming laptops, but they run ridiculously hot, the battery life is extremely limited (under 2 hours), and they are bulkier than I would like. However, if you want a notebook that you can game and work on there are great options from MSI and Asus.

Console: Xbox X & PS5

It was hard to recommend buying them until this year as they were both really hard to find and you had to massively overpay if you wanted them. Moreover, the lack of amazing new games did not make them a must buy. However, with the release of Elden Ring, it became imperative that I buy them as I prefer to play third person action role playing games (RPGs) on console than on PC. Luckily, this coincided with the consoles becoming more available.

If you can afford it, I would get both. The Xbox X is marginally more powerful and has slightly better graphics as a result. I also like the feel of the Xbox controller better in my hands. However, the PS5’s controller is objectively better and there are better first party games on the PS5 right now. I typically play games available on both consoles, like Call of Duty, on the Xbox. The exception is Elden Ring which for some reason looks marginally better on the PS5.

My biggest gripe remains the dearth of games I want to play on them. Once I finish a game, they gather dust for months while I await the release of the next game that interests me. Right now, I am about to play God of War Ragnarök which requires a PS5. I am eagerly awaiting the release of GTA 6, new Naughty Dog games, Starfield and many others, but who knows when they will release.

BTW do not allow cross-play with PC users when playing on console. A keyboard and mouse are just far more precise and it will ruin your gaming experience.

Video Games: Elden Ring & Age of Empires 4

I have a been a fan of real time strategy (RTS) games since the release of Dune 2 in 1992 and of the Age of Empires franchise specifically for 25 years. A year ago, Microsoft released Age of Empires IV. With much improved graphics and gameplay mechanics, I fell in love with the series all over again. It has been a lot of fun play online with my friends. Admittedly the game was not polished upon release and was missing many features. All of these have been addressed and the game is now well balanced and in a very good place. It’s the best RTS on the market right now and I encourage you to try it.

Likewise, I have been a huge fan of From Software Souls games for a long time. However, their linear design and extremely challenging difficulty level made it hard to recommend to normies. Elden Ring changes that. By combining the Souls formula with a gorgeous open world, From Software has created a masterpiece. If a boss is too strong for you, you can just bypass it and explore the rest of the world until you leveled up enough to take it on. The lore and story are riveting, and as per usual you are not spoon-fed anything. You get to figure out the story and decide where to go and what to do next. Expect to die many times as you “git gud,” but the sense of accomplishment from finally defeating that foe will make it all worth it. The multiplayer system, while still clunky, is the best in the series, and I was able to essentially play the entire game in co-op with my brother which was super fun. Note if you are new to Souls games I would recommend starting as an Astrologer which is the easiest class to play. We played through the game in about 100 hours and there are hundreds of other hours of content awaiting us. I can’t wait for the DLC to come out.

Fitness Tracker: Apple Watch Ultra

I have been part of the Fitbit ecosystem for years. I used the Fitbit Charge 5 since it came out (and the Charge 4 and 3 before then). I love the Charge 5 because of its simplicity and 7-day battery life. However, what has been annoying me continuously is that they keep breaking on me. I break at least 5 per year. I suspect that they do not like all the water I subject them to through kite surfing, and my daily hot tub and hot bath ritual. Alternatively, perhaps it does not like my adventures in the extreme cold. Fitbit replaces them for free every time, but it’s a pain in the neck to deal with..

When my Fitbit Charge 5 broke (yet again) a few weeks ago, I bit the bullet and bought the Apple Watch Ultra. I don’t love that the battery only lasts a day, so I charge it while I am working at my computer to make sure it has enough battery life to track my sleep. So far, I am very happy with it. It feels very sturdy, albeit a bit heavy, but the fitness, sleep and health tracking functions are second to none.

I will be putting it through its paces with lots of kitesurfing, extreme skiing, and my upcoming trip to Antarctica. Based on what I have seen so far, I think it’s going to be the watch for me for a very long time, or at least until the next version comes out 😉

Ride On Remote Controlled Car: 4WD Can-Am from CarTots

This is the perfect gadget for anyone with kids ages 0-5. François absolutely adores being driven in them. I bought a few of these for New York, Turks, and Revelstoke. You can fit two kids in them. You can drive them yourself with the remote, or when they are old enough, they can drive themselves with the functioning gas pedal and steering wheel.

The 4WD Can-Am is by far the best car I tested. It’s the most robust and can handle difficult terrain. I drove it on gravel and sand uphill and downhill with no issues. You can play music on it, and it has two batteries giving it the best battery life of the cars in its class.

With one of these, your progeny will be the cool kid on the block.

Crypto: Ledger Nano X

The downfall of FTX has strengthened the notion of “not your keys, not your coins” and the purpose and viability of DeFi in general. Most people should just buy and hold some BTC or ETH on Coinbase which is a regulated exchange. However, if you are more sophisticated, I would highly recommend you do self-custody with a Nano Ledger X.

I won’t lie that it’s a pain to setup. It’s an even bigger pain to use as you need to re-authenticate yourself continuously even with the longest setting, and you must manually verify every transaction, but that’s the entire point: better safe than sorry.

Note that I would only recommend this for technically savvy users who are doing more than just holding BTC and ETH on Coinbase which I consider to be an easier, safe, and viable alternative. However, at this point, I would NOT hold any coins on any centralized exchanges unless they are regulated and audited. I would not even trust Binance, though I have no indications they have done anything wrong with customer deposits.

Also note that you need to be extremely thoughtful about what you do with your recovery phrase in case you lose your Ledger. I keep mine split between different safes at different locations with different people who can access each of them, not that this matters much at this point as I sold most of my crypto between November 2021 and January 2022.

Wireless Headphones: HyperX Cloud II Wireless

I have been a fan of HyperX headphones for a very long time. They are incredibly comfortable, the sound quality is amazing, they block out external noises effectively and most importantly for me the microphone is noise cancelling allowing you to be able to Zoom from noisy environments without anyone on the call noticing. I recently upgraded all my headphones to the wireless version because I like to walk around during calls as I feel the blood flowing through my brain allows me to think better, not to mention it’s healthier. At my desk I use the Cloud II Wireless. I like that it’s USB-C and love the feel on my ears.

I travel with the HyperX Cloud Flight S because you can rotate the earcups which allows the headset to fit better in my eBags Pro Slim Laptop Backpack.

My only gripe with them is that they don’t support Bluetooth. You must use their USB dongle which works on PCs and the PS5. However, on my iPhone, I must connect the dongle to a lightning to USB connector, which works, but is far from ideal.

Chair: Herman Miller Embody Gaming Chair

I have been a huge fan of Herman Miller chairs, starting with the Aeron, before switching to the Embody years ago because I found it more comfortable. It’s an amazing chair and I love the gaming trim. It’s currently on sale on sale so I bought a few for every place I live and work in.

Streaming Microphone: Blue Yeti X

As I embarked on my Playing with Unicorns journey, I tested numerous microphones and headphones. Ultimately, I settled on the Blue Yeti X. The sound quality is excellent, and it is easy to setup and install.

Streaming Earphones: earHero

The earHero earphones are a great complement for the Blue Yeti X. They are invisible. No one can see you are wearing them, and they allow you to avoid noise pollution from your speakers into the microphone.

Vinteren er på vej!

Jeg har tænkt meget over makroovervejelser på det seneste. Der er perioder, hvor makro overtrumfer mikro. I disse øjeblikke korrelerer alle aktivklasser med 1 på vej op i øjeblikke med overflod. Due diligence forsvinder ud af vinduet, og markederne skelner ikke mellem fantastiske virksomheder og klodser. På samme måde korrelerer alle aktivklasser med 1 på vej ned i dårlige tider. Markedet smider barnet ud med badevandet.

Vi har levet i sådanne tider i de sidste 18 måneder. I februar 2021 argumenterede jeg i Welcome to the Everything Bubble for, at negative realrenter med aggressiv ekspansiv finanspolitik gav næring til en boble på tværs af alle aktivklasser, og at det var tid til at sælge overvurderede aktiver aggressivt. I marts i år argumenterede jeg i The Great Unknown for, at folk i høj grad undervurderede risiciene for den globale økonomi. De risici er kun blevet større siden.

Der er konsensus om at være pessimistisk i forhold til den globale økonomi lige nu. Som sædvanlig er jeg kontrær, men i dette tilfælde er min kontrære holdning, at konsensus ikke er bearish nok. De fleste tror på en eller anden form for blød landing eller mild recession i 2023. Vi er langt fra at befinde os i fortvivlelsens dal, hvor alt håb er ude. Enhver nyhed, der er mindre dårlig end forventet, får markedet til at stige. Det skete i sidste uge, da forbrugerprisindekset viste 7,7 % i stedet for 7,9 %, eller da folk tog imod nyheden om en potentiel opbremsning i rentestigningen med begejstring. Husk på, at inflationen stadig er stædigt høj, og renterne stiger stadig, selv om stigningstakten måske falder (f.eks. er den anden afledte negativ, men den første afledte er stadig positiv).

Der er ni faktorer, som får mig til at være pessimistisk.

1. Renterne kan blive højere, end folk forventer, i længere tid end folk forventer

Indtil FOMC-mødet den 20.-21. september regnede folk med, at den amerikanske Fed Funds-rente ville toppe på 3,5 %. Den ligger i øjeblikket på 3,75-4 % og forventes at toppe på 4,6 % i 2023, før den falder igen.

Tidligere på året ærgrede jeg mig over, at ingen overvejede konsekvenserne af en rente på over 5 %, fordi de ikke anså det for at være muligt. Det er et område, hvor konsensus gentagne gange har taget fejl i løbet af det sidste år.

Da inflationen fortsat er stædigt høj og viser tegn på at blive strukturel, når arbejdstagerne begynder at kræve lønstigninger på linje med den forventede højere inflation, kan det være nødvendigt at holde renten betydeligt højere i længere tid, end folk forventer. Jeg ville ikke blive overrasket, hvis renterne i sidste ende nåede op på 5,5 % eller mere og forblev høje langt ind i 2024 eller længere.

2. Den stærke dollar skaber en statsgældskrise på de nye markeder

De fleste vækstmarkeder har deres gæld i dollars, men har deres skatteindtægter i deres lokale valuta. Højere renter i USA kombineret med meget høj inflation og ofte selvforskyldte økonomiske fejltagelser får dollaren til at stige dramatisk.

Denne stigning sætter mange nye markeder i en usikker position. Sri Lanka har allerede misligholdt sine forpligtelser. Ghana og Pakistan ser ud til at blive de næste, og mange andre er under pres.

3. Høje benzinpriser vil forårsage en recession i Tyskland

Tysklands forretningsmodel i de sidste par årtier har været at bygge ting med billig russisk gas og eksportere dem til Kina. Denne forretningsmodel er under pres fra begge sider. Hvis Rusland lukker Nordstream, kan det betyde, at Tyskland ikke har nok gas til at opvarme sin befolkning og drive sin gasafhængige sværindustri. Rationering og øgede priser vil forårsage en recession i Tyskland i 2023 med skøn, der spænder fra 0,4 % til 7,9 % nedgang i BNP afhængigt af vinterens varighed og sværhedsgrad.

4. Der er en ny eurokrise under opsejling

Grækenland var tæt på at vælte euroen i kølvandet på finanskrisen i 2007-2008. Den finanspolitiske situation i mange europæiske lande, især i PIGS-landene (Portugal, Italien, Grækenland og Spanien), er nu betydeligt værre end den var dengang.

Gældsniveauet er så højt, at der ikke skal en særlig stor stigning i låneomkostningerne til, før disse lande bliver insolvente. Den største risiko kommer sandsynligvis fra Italien, hvis gæld i forhold til BNP nu overstiger 150%, og hvis økonomi er ti gange større end Grækenlands. Endnu værre er det, at landet har valgt en højrenationalistisk regering, som måske ikke vil finde mange venlige ansigter i Europa, især fordi Tyskland befinder sig midt i en energikrise.

Jeg tror, at når krisen indtræffer, vil Europa gøre, hvad der skal til for at bevare euroen, men at det bliver en meget smertefuld proces.

5. Der er en bankkrise på vej i horisonten

Tidligere på året forudsagde jeg, at Credit Suisse og muligvis UBS kunne gå konkurs og dermed trække Schweiz med i faldet. Disse banker har befundet sig i epicentret af alle de seneste internationale problemer med dårlige lån, fx Archegos, Greensil, Luckin Coffee osv. Lån i udenlandsk valuta udgør i sig selv ca. 400% af det schweiziske BNP. Officielt er det schweiziske banksystems aktiver ca. 4,7 gange BNP, men det omfatter ikke aktiver uden for balancen. Hvis man medregner disse, er et forhold på ca. 9,5 x 10 x mere præcist.

Siden da har markedet fået øjnene op for Credit Suisses svaghed.

Europæiske banker er generelt i en svag position. De ejer en masse statsgæld, hvilket ville udsætte dem for en mulig gældsomlægning i PIGS. De har udstedt realkreditlån med ringe sikkerhed til ekstremt lave renter og vil lide under rentestigninger og fald i ejendomspriserne.

Desuden har de ikke opbygget betydelige reserver, som deres amerikanske kolleger har. Hvis der opstår en regulær tillidskrise, er det ikke svært at forestille sig, at hele banksystemet bryder sammen, fordi bankerne forsøger at undgå modpartsrisici, hvilket fører til en massiv finanskrise.

6. Priserne på fast ejendom er ved at falde

Ligesom alle andre aktivklasser oplevede ejendomme en massiv prisstigning i det seneste årti. Fast ejendom er nu overvurderet de fleste steder i USA og i resten af verden.

I modsætning til andre aktivklasser har ejendomspriserne endnu ikke tilpasset sig på trods af, at realkreditrenterne er steget fra 2,5 % til 7 % i løbet af de sidste 18 måneder. Det tager et stykke tid for sælgerne at justere deres prisforventninger, så først tørrer likviditeten ud, og så falder priserne.

Priserne er allerede faldet med op til 7 % i løbet af de sidste 3 måneder i byer som Austin, Texas. Jeg ville ikke blive overrasket, hvis vi så nationale fald på op mod 15 % i løbet af de næste 24 måneder.

Dette sker globalt. Huspriserne i New Zealand er faldet med 10,9 % i løbet af de sidste 11 måneder. I Sverige forventes boligpriserne at falde med 20 % i forhold til toppen. Canada og Storbritannien ser ud til at være særligt sårbare, da de fleste forbrugere har realkreditlån med variabel rente og er udsat for den betydelige rentestigning.

7. Fortsat konflikt i Ukraine og Rusland vil holde korn-, gas- og oliepriserne høje

Der er ingen ende på konflikten i sigte. Så længe det fortsætter, vil korn-, gas- og oliepriserne forblive høje og holde inflationen høj uanset renteniveauet, da prisen er drevet af udbudsbegrænsninger snarere end høj efterspørgsel.

Og så er der ikke engang taget højde for, hvad der ville ske, hvis en taktisk atombombe blev brugt under konflikten, hvilket ville have ufattelige konsekvenser.

8. Kina er ikke længere en drivkraft for økonomisk vækst og disinflation

I årtier var Kina en af drivkræfterne bag den globale økonomiske vækst og disinflation. Verden har i høj grad nydt godt af Kinas evne til at producere billigt og i stor skala, hvilket har hjulpet med at holde inflationen i skak.

Det er ikke længere sandt. Xi Jinpings inkompetente styring af den kinesiske økonomi med sin nul-koviditetspolitik, anti-teknologiske regulering og generelt antikapitalistiske politik har knust den økonomiske vækst i landet.

Desuden fører hans jingoistiske politik til en afkobling mellem Kina og Vesten og en de-integration af forsyningskæderne. Processen med at flytte disse forsyningskæder til Indien, Indonesien, Mexico eller tilbage på land er inflationsskabende, da verden mister den specialisering og de stordriftsfordele, den har nydt godt af i de sidste 30 år.

På den lyse side mener de fleste militæreksperter, at Kina ikke vil have amfibiekapacitet til at invadere Taiwan i de næste fem år. Selv om dette geopolitiske damoklessværd stadig hænger over den globale økonomi, føles det, som om dommedag endnu ikke er nær.

9. Strukturelt højere geopolitisk risiko

Aftalen efter den kolde krig er ved at bryde sammen. Vi er på vej ind i en ny kold krig, hvor Vesten står over for Kina, Rusland, Iran og Nordkorea. Konflikten i Ukraine gør denne dynamik krystalklar. Rusland kæmper med iranskproducerede droner, nordkoreanskproduceret artilleri og med Kinas Xi, der har Putins ryg i FN og på verdensscenen.

Denne nye kolde krig kan resultere i forfærdelige resultater på mange forskellige måder:

  • Atomkonflikt eller en beskidt bombe eller en ulykke på atomkraftværket i Ukraine.
  • Krig i Taiwan.
  • Eskalerende cyberangreb på infrastruktur i Vesten.
  • Brugen af teknologi til at destabilisere vestlige demokratier, f.eks. russisk og kinesisk valgtrolling her i USA.

Alt dette gør verden til et mindre stabilt sted, udhuler retsstaten og øger risikoen for katastrofale udfald til venstre.

Konklusion

Enhver af disse ni faktorer ville være nok til at skabe en global recession. Det, der bekymrer mig, er, at de alle sker og udspiller sig samtidig, hvilket tyder på, at en gentagelse af den store recession i 2007-2008 kan være i vente.

Jeg er normalt den mest optimistiske person i lokalet, og jeg har ikke været så pessimistisk siden 2006. Jeg tænker stadig i sandsynlighedstermer, men nu tror jeg, at sandsynligheden for en alvorlig recession overtrumfer sandsynligheden for en mild recession, som igen overtrumfer ethvert optimistisk resultat.

For fuldstændighedens skyld er det værd at nævne de ting, der ville få mig til at revurdere min sandsynlighedsvurdering i retning af mere optimistiske resultater. Hvis konflikten mellem Ukraine og Rusland fik en definitiv afslutning, og inflationen blev tæmmet, ville jeg være langt mere optimistisk. På samme måde har Kina potentiale til at skabe en behagelig overraskelse i 2023 ved at justere sine covid-regler og tage fat på sit boligkrak.

Hvad skal man gøre ved det?

På trods af den høje inflation ville jeg sælge aktiver, der stadig er rimeligt prissat, eller når der opstår bear market-rally, for at opbygge kontantreserver i amerikanske dollar til at investere til deflaterede priser i den kommende krise. Hvis jeg tager fejl i min læsning, formoder jeg, at aktivpriserne ikke vil være kommet sig, og du kan altid gå ind igen til priser, der ligner dem, du gik ud af. Det øjeblik, hvor jeg ville gå ind på markedet igen, især med risikoaktiver, er, når renterne begynder at falde igen.

Men hvis jeg har ret, vil de fleste aktivklasser blive meget interessante, og nødlidende aktiver bliver særligt attraktive. Dette bliver den første egentlige nødcyklus siden 2008-2009. Jeg forventer, at der vil være masser af muligheder inden for nødlidende obligationer, fast ejendom og endda krypto.

Undtagelsen fra denne regel er, hvis du har et 30-årigt fast realkreditlån med meget lav rente på din ejendom. I dette tilfælde er det bedre for dig at beholde din ejendom, selv om priserne falder 15-20 %, for med de nuværende realkreditrenter på 7 % vil din mulighed for at købe ejendom være blevet forringet med op til 50 %, afhængigt af hvor lav en rente du betalte. Desuden ligger inflationen i øjeblikket over de renter, du betaler, hvilket mindsker din gældsbyrde i reelle termer.

Jeg ville også reducere dine årlige udgifter for at opbygge en kontantreserve i tilfælde af, at recessionen fører til, at du mister dit job. Indfri alle variable lån med høj rente, f.eks. kreditkortgæld, men behold gæld med lav rente.

Historie trumfer makro

I mellemtiden er det eneste sted at investere lige nu i private tech-startups i en tidlig fase. Værdiansættelserne i den tidlige fase er rimelige. Grundlæggerne fokuserer på deres enhedsøkonomi. De begrænser likviditetsforbruget, så de ikke behøver at gå på markedet i mindst to år. Nystartede virksomheder har lavere omkostninger til at skaffe kunder og meget mindre konkurrence. Selv om exit vil blive forsinket og exit-multiplen lavere end i de sidste par år, bør dette blive kompenseret af lavere indgangspriser og det faktum, at vinderne vil vinde hele deres kategori.

Den makro, der betyder noget for disse startups, er den, der kommer om 6-8 år, når de søger exit, snarere end det nuværende miljø. Lige nu er det eneste, der betyder noget, at de skaffer nok penge og vokser nok til at få deres næste fundraising, så undgå kapitalintensive brancher indtil videre.

De bedste startup-investeringer i det sidste årti blev foretaget mellem 2008 og 2011 (Uber, Airbnb, Whatsapp, Instagram), og jeg formoder, at de mest interessante investeringer i 2020’erne vil blive foretaget mellem 2022 og 2024.

I det lange løb trumfer historien makro. Jeg er fortsat meget optimistisk med hensyn til verdens og økonomiens fremtid. Siden 1950 har de 11 recessioner varet mellem to og 18 måneder med en gennemsnitlig varighed på 10 måneder. Vi skal nok komme ud af det her. Og hvis man tager et skridt tilbage, har de sidste 200 år været præget af teknologiske fremskridt og innovation, som har ført til forbedringer af menneskets vilkår på trods af talrige krige og recessioner.

På grund af teknologien har den gennemsnitlige husstand i Vesten en livskvalitet, som tidligere tiders konger ikke kunne forestille sig. På grund af stordriftsfordele, netværkseffekter, positive feedbacksløjfer i viden og produktion (også kaldet læringskurver) og iværksætteres ønske om at henvende sig til det størst mulige marked og påvirke verden så massivt som muligt, bliver nye teknologier hurtigt demokratiseret.

Det har ført til en massiv stigning i resultatlighed. For 100 år siden var det kun de rige, der tog på ferie, havde et transportmiddel, indendørs vvs eller elektricitet. I dag har næsten alle i Vesten elektricitet, en bil, en computer og en smartphone. Næsten alle tager på ferie og har råd til at flyve. Vi tager for givet, at vi kan rejse til den anden side af jorden på få timer, og at vi har adgang til hele menneskehedens viden i vores lommer ud over at have gratis global videokommunikation. En fattig bonde i Indien med en smartphone har mere adgang til information og kommunikation, end USA’s præsident havde for blot 30 år siden. Det er bemærkelsesværdige præstationer.

På trods af alle disse fremskridt befinder vi os stadig i begyndelsen af den teknologiske revolution. De største sektorer i økonomien er ikke blevet digitaliseret endnu: offentlige tjenester, sundhedspleje eller uddannelse. De fleste forsyningskæder er fortsat offline. Deres digitalisering vil gøre dem mere effektive og være deflationær, hvilket igen vil være inkluderende.

Hos FJ Labs møder vi så mange ekstraordinære grundlæggere, der tackler det 21. århundredes problemer, klimaforandringer, ulighed i muligheder og den fysiske og mentale velfærdskrise, at vi er optimistiske med hensyn til, at menneskeheden vil klare vor tids udfordringer.

Efter at have læst makrotebladene korrekt og solgt så meget af vores senfase- og kryptopositioner, som vi kunne i 2021, befinder vi os i en kontantrig position med kun 25 % af vores fond udnyttet. Som modsatrettede investerer vi nu ekstremt aggressivt i virksomheder med få aktiver og er ekstremt privilegerede over at være i stand til at hjælpe med at opbygge en bedre verden i morgen, en verden med lige muligheder og masser, der er socialt bevidst og miljømæssigt bæredygtig.

De næste par år bliver hårde, men nu er det bedste tidspunkt at bygge på, og vi vil komme ud af det her stærkere og bedre end nogensinde.

Investing in the things that build our world

By Matias Barbero and Fabrice Grinda

Those of us building and investing in tech spend most of our time thinking about the future. We ponder the impossible, the cutting edge, even the esoteric: software, artificial intelligence, crypto, asset-light services delivered through digital apps. Mars and outer space might often represent a larger share of one’s daily musings than dull terrestrial matters. Yet here we are. We live on planet Earth. We inhabit the physical world, at least for now! Almost everything we do in our daily lives involves – directly or indirectly – tangible materials, machinery, chemicals, etc. We want to push the boundaries of how our world currently works by digitizing legacy industries and making them more efficient. All of this is deflationary, making goods cheaper for everybody, which in turn is inclusionary, aligning with our overarching purpose as investors.

The future is already here, it’s just not evenly distributed. That’s true for different industries, as it is for different countries around the globe. Consumer marketplaces have a huge head start over their B2B counterparts, for example. There are also varying levels of tech adoption across geographies. B2B marketplaces have been at the core of FJ Labs’ thesis in recent years and are one of the best tools with which entrepreneurs can take on the challenges and limitations present in the physical realm.

Within our B2B marketplace thesis, we focus on many different verticals, including staffing, FMCG, wholesale commerce, and others. Today we want to zoom into one of the categories: marketplaces dealing inputs and raw materials, or put differently, the things that build our physical world. This excludes other very compelling B2B marketplace categories such as staffing and labor, food and beverages, services, logistics, and many others.

Let’s double click on the focus of this post: inputs and raw materials. They all deal with physical components and help build our world, in the most literal sense. Under this definition, some of what we consider “inputs” could be deemed by others as “outputs” too, but for today’s purpose we view things like precision parts and heavy machinery as key “inputs” in the value chain that build the most prevalent things in our world.

We could look at this thesis from two different dimensions (see table below): A. Across different categories such as raw materials, precision parts, or heavy machinery, and B. Across different verticals like construction, agriculture, and many others. Note that through this lens Boom & Bucket, for instance, belongs both to the ‘heavy machinery’ category and the ‘construction’ vertical.

Let’s use the “raw materials” category as an example. Besides steel and chemicals, there could also be marketplaces for concrete, sand and gravel, minerals, among others. There are still many other companies to be built in each category and across verticals. We’re excited to see the creativity with which entrepreneurs tackle each of these.

We will cover two companies that are disrupting their respective industries: Reibus and Knowde. These are just two case studies we’ll be using today to highlight and layout important points within this broader thesis, but we see lots of opportunities ahead and we’ll conclude with some insights and comments for entrepreneurs to consider when exploring them.

My Chemical Romance

The chemical industry is ~$5 trillion in size and supports roughly 25% of the world’s GPD. The vast majority of the chemicals manufactured are used to make every physical product we love. If you’re reading this from an iPhone, if you’re wearing your favorite Nike’s today, or if you’re enjoying your midday salad, all roads will lead to chemicals in some way or another.

You would think that such an important industry would be supported by the latest technology, with streamlined and efficient internal processes to ensure a key layer in the world’s supply chain runs smoothly. But stakeholders in the chemical industry are operating the same way they did 100 years ago: sellers are offline and have not caught up with ecommerce advances, the buying process is extremely inefficient with transactions done over phone calls and emails, and product information is ridiculously opaque, lost in static pdf documents and a fragmented supply base.

Our portfolio company Knowde is out to solve this by bringing the entire buying experience online. They are building a Shopify and Amazon hybrid model whereby sellers can create their online storefronts with ecommerce, payments, and fulfilment capabilities while aggregating the collective supply under the Knowde umbrella so buyers can have a one-stop-shop for their chemicals.

There are different tactical ways in which a B2B marketplace can go about their go-to-market strategy; Knowde chose to start by tackling the opacity of the chemicals market through a relentless focus on search and discovery.

In practice, this means laying the groundwork of what will later become a fully online transactional marketplace. Until there’s enough liquidity on the supply side to ensure smooth transactions, the initial business model is predominantly based on storefronts monetized through SaaS in lieu of the traditional marketplace take rate.

This hyper-focus is yielding impressive results for Knowde as they are currently adding around 5 new suppliers per day (!) to their platform. To put matters into perspective, there are ~15k total global sellers and ~8k of them already have a live storefront with Knowde. This is roughly half of the world’s supply in one platform. Once they become the de facto industry destination for suppliers, there’s a clear path to keep upgrading key accounts into paid subscriptions and ultimately enabling online transactions, among many other value-added services.

Pedal to the Metal

We can’t have a proper conversation about the things that build our world without a word on steel. This raw material is as prevalent as it gets. From forks and knives to NYC’s skyscrapers; from refrigerators and washing machines to cargo ships cruising around the world. Since the late 19th century, steel has become a synonym for our modern infrastructure.

Manufacturers and distributors transact steel (think sheets, coils, bars coming out of steel mills) with OEMs who then use it to manufacture components and end products.

Another trillion-dollar global industry (starting to see the common appeal here?) fraught with inefficiencies and lack of innovation. There are structural issues coming from decades of stale and offline processes, exacerbated by logistical headaches proper of a heavy product that is expensive to move.

Reibus, one of FJ’s portfolio companies in this category, is a B2B marketplace servicing the industrial metals industry (mainly steel and aluminum) with purpose-built features for both buyers and sellers. What does this mean concretely? They provide much more than just a matching platform: Reibus embeds fintech (financing, payment options, etc.) and logistics capabilities (digital brokerage, shipment dashboard, etc.). They are a heavily managed SaaS-enabled marketplace.

Industry stakeholders were quick to adopt Reibus’ hands-on marketplace. Founded in 2018, Reibus has scaled in-platform transactions to several hundred million in annual GMV, with plenty of room to grow as they are still a tiny fraction of the offline market.

Building inputs & raw materials B2B marketplaces

We’re truly excited about this opportunity to invest in the things that build our world and think there are many unexplored avenues for future entrepreneurs to start new B2B marketplaces aligned with this input & raw materials thesis. As discussed at the beginning of this post, there are countless areas to explore and we see a lots of openings across both categories and verticals, and even geographic arbitrage plays.

It’s important to bear in mind, though, that not every industry will be suited for a marketplace model, and that certain conditions and core strengths will play an important role in the success of these ventures.

  1. Founder-market-fit matters: B2B marketplaces benefit from having at least one founder who is a true industry insider. They lived through the pain points in the industry and have been deeply frustrated by them. They would ideally combine this first-hand industry knowledge with a co-founder and/or founding team member that could think from first principles on how to best design frameworks to dramatically improve the current experience. They also have the credibility to convince existing players to change their processes. Just to name some examples, John Armstrong, Reibus’ CEO, had bought $1bn+ of materials before starting his tech entrepreneurial journey, and Knowde’s CEO, Ali Amin-Javaheri, spent 10+ years working for ChemPoint, an incumbent in the space he began to disrupt right after he left.
  2. Marketplace dynamics: Ask yourself if the buyer and seller base is fragmented enough. This is true for most marketplaces but especially true in B2B where many verticals are concentrated on the supply side. The more concentrated the industry, the harder it is to have a meaningful take rate. In fact, you may be merely a distributor for a few incumbents rather than a real marketplace if the market is concentrated enough. The incentive and easiness to circumvent your platform would also be higher.  
  3. Find your unlock: Aggregation is often not sufficient. The platform should quickly focus on value-added services to create strong value propositions for both supply and demand. Founders need to figure out which specific services or features will unlock the greatest amount of liquidity for the marketplace. For Knowde, it was solving discovery and price opacity with information locked into siloed pdfs. For Reibus, it was offering financing and logistics services.
  4. Different paths to start monetizing: Charging a take rate on each transaction is the classic way a marketplace can begin to generate revenue, but it shouldn’t necessarily be the first choice in the monetization toolkit, and it’s certainly not the only one. In some cases, you cannot charge a take rate right away and must find alternatives. Reibus, which leverages real material pricing in commodities to facilitate their RFQ process, was able to have a take rate from the get-go, but that would not have worked for Knowde, which needed to bring discovery online first, hence a SaaS business model made more sense in the beginning.
  5. Juice up the blended take rate: It’s often hard to take more than 1-3% in B2B marketplaces. As a result, they may also monetize through SaaS subscription or listing fees instead of, or in addition to a take rate. Moreover, revenues are usually complemented by offering and monetizing additional services: advertising/placement, financing, insurance, logistics are all options. Once network effects kick in, a mix of business models can create a multiplier effect on net revenues. Many end up being able to increase their blended revenues to 10% of GMV as a result of the monetization diversity.
  6. Geographic arbitrage: For certain businesses, you can bring an idea from one country to another. This arbitrage is not always going to be possible in B2B marketplaces for inputs and raw materials as some of the markets are truly global in nature, likely leading to global winners. Does this mean that there couldn’t be an “X model for Y country” play? No, but it’s less obvious than with other categories within the B2B marketplace realm (e.g., FMCG products, fresh food, labor, etc.). This is driven by how local the supply is, how transportable the good is, and the extent to which the price is set locally. The market for oil for instance is global – with a fungible, interchangeable commodity that can be easily transported and has a global price. Natural gas on the other hand is local, with prices that vary by region based on local supply and market conditions suggesting that regional players can emerge. That said, even if dealing with mostly global supply, startups in other regions might have a window of opportunity to focus on local differentiated supply, especially on the long tail, and compete before potentially stepping into someone else’s shoes.

Inputs & raw materials: investing in the things that build our world

Marketplaces have had many evolutions over the years. B2B marketplaces are now in their infancy but poised to catch up with the digitalization of their B2C counterparts. As a result, as counter intuitive as it sounds, we believe that many of the best opportunities lie in forgotten old industries.

We’ve been actively investing in the inputs and raw materials category and looking forward to meeting entrepreneurs thinking about these big challenges with deep industry knowledge and innovative approaches. The future of the things that build our world is only getting started.

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