Google’s Loss is Murdoch’s Gain

A few months ago I described the “Grinda Hypothesis” where I posited that social networks would be hard to monetize (Advertising on Facebook and MySpace: the “Grinda Hypothesis”). It seems that Google is coming to the same realization: they are losing more money on their deal with MySpace than they expected (

Maybe I should add a time element (correlating improvements in demographic targeting on social networking with ad value and ad space) and make the Grinda Law 🙂 Then again, I should keep the “Grinda Law” for something more meaningful 🙂