2022 Holiday Gadget Gift Guide

It is that time of the year again, so I am sharing my recommendations for all gadget lovers of the world to be happy this holiday season. Note that the cover picture above is my Turks setup which includes the ASUS ROG Swift OLED PG48UQ, the Apple Watch Ultra, Ledger Nano X, HyperX Cloud Flight S, Herman Miller Embody Gaming Chair, Blue Yeti X, and earHero.

Computer Monitor: Asus ROG Swift OLED PG48UQ or PG42UQ

I have been a fan of OLED TVs since they first released with their deep blacks and extraordinary image quality. I pined for 4K OLED gaming monitors to be released. I even used a LG 48” TV as a monitor for a while but found it unwieldy and the glossy finish was too reflective for work. This is where the Asus ROG OLED PG48UQ and PG42UQ come into play. They are extraordinary. The image quality is second to none. The monitors are super-fast with 0.1ms grey-to-grey response time and overclockable 138Hz refresh rate. The special matte coating leads to less glare and fewer distractions. They are definitely the monitor to get. Note that both are identical, and you should get the one that fits your desk. If you have a very deep desk, get the 48”, otherwise get the 42”.

I also considered the Odyssey Ark 55” curved monitor, but for some reason did not love the curvature of the screen. Perhaps it was just too big relative to where I was sitting, but it did not feel comfortable. It’s also outrageously expensive at $2,799 vs. $1,499 and $1,399 for the ROG monitors. Note that I do not like ultrawide monitors with 21:9 or 32:9 formats like the Samsung Odyssey Neo G9 because I do not find them tall enough to be comfortable for work. Those typically come with a 1,440 vertical resolution. I much prefer the 16:9 format with 2,160 of vertical resolution. I would consider a curved ultrawide version of the ROG monitors, but only if they were as tall as their 16:9 counterparts with 2160 of vertical resolution (say 5,120 x 2,160 vs. the 5,120 x 1,440 of the Neo G9).

The best deal in 48” OLED monitors is the AORUS FO48U at $779. I did not play with it so cannot recommend it, but by all accounts, it’s a worthy alternative. Note that it has a glossy finish so would probably not be ideal in an office environment but would be great for gaming in a dark room. I use my monitors for both work and play and they need to function in bright rooms.

TV: LG C2 77-inch evo OLED TV

The LG C2 77-inch evo OLED TV is the best high-end TV for the money. The TV combines stunning picture quality with terrific gaming prowess. I prefer the C2 to the higher-end G2 as I can’t tell the difference between them. However, I prefer the C2 to the lower-end B2 especially with HDR as it gets brighter and highlights pop more. The C2 also has better gradient handling, resulting in less distracting banding. The 77” is currently on sale for $2,499 and the 65” for $1,699. Both are amazing buys and when it comes with TVs, bigger is better! However, the 83” sells for $3,999 and is not worth it.

Soundbar: Sonos Arc

It would be shame to have an amazing TV like the LG C2, without amazing sound. That’s where the Sonos Arc comes in. It’s a gorgeous soundbar offering premium surround sound without the need for supplementary speakers. It’s super easy to setup. It sounds incredible and it often feels like the sound is coming at you from all angles. I also do not think you need a subwoofer with the Arc as there is more than enough powerful bass to feel the on-screen explosions. It’s the perfect complement for your TV.

Projector: Epson EpiqVision Ultra LS800 Ultra Short-Throw Laser Projector

Two years ago, I recommended the Optoma CinemaX P2. Sadly, the salt and humidity in the air of Turks and Caicos killed it so I went projector shopping again. I ultimately settled on the Epson EpiqVision Ultra LS800. It’s amazing and a huge step up from the Optoma P2. It’s incredibly bright with 4,000 lumens (vs. 3,000). It can display images up to 150” (vs 120”). It has by far the shortest input lag of any projector in its class making it the only ultra-short-throw projector I would recommend for gaming. It’s super easy to setup. It has amazing sound with two full-range 5-watt speakers and a 10-watt subwoofer in a package that is essentially an integrated soundbar given the LS800’s width. In fact, it’s so good, I don’t use external speakers with it. It’s the ultra-short-throw projector to get.

Streaming Device: Apple TV 4K

Modern TVs like the LG C2 do not need a streaming device as it’s simpler to use the built-in apps especially since they now support Airplay. However, the Epson Ultra LS800 does not have a RJ-45 jack. In Turks I only have the VPN with a US IP address (to be able to watch US shows) on the wired network. As a result, I got the brand-new Apple TV 4K with Ethernet and 128Gb of storage and use it to stream on the Epson.

It’s expensive for what it is, but it’s the one of the best streaming devices on the market especially if you are used to Apple user interfaces and its ecosystem. The A15 Bionic chip makes it blisteringly quick which addresses one of my key criticisms of prior iterations.

If you prefer the Apple UX/UI and want a modern streaming device, you cannot go wrong with this one.

Notebook: LG Gram 17 Ultra-Slim PRO

I switched to the LG Gram 17 a few years ago to use when I travel, and I never looked back. It’s by far the lightest 17” notebook on the market at just over 3 pounds. The power adapter is exceedingly small and light. I regularly get over 10 hours per charge and feel like I never need to charge it.

My only gripes were that it was underpowered, but they addressed the issue with the 2022 version. It now comes with 32Gb of RAM, a 2TB SSD and a GeForce RTX 2050 graphics card. This is the notebook to get. Note that I do not game on it, as I have desktops with much more powerful graphics cards at my homes. I used to recommend gaming laptops, but they run ridiculously hot, the battery life is extremely limited (under 2 hours), and they are bulkier than I would like. However, if you want a notebook that you can game and work on there are great options from MSI and Asus.

Console: Xbox X & PS5

It was hard to recommend buying them until this year as they were both really hard to find and you had to massively overpay if you wanted them. Moreover, the lack of amazing new games did not make them a must buy. However, with the release of Elden Ring, it became imperative that I buy them as I prefer to play third person action role playing games (RPGs) on console than on PC. Luckily, this coincided with the consoles becoming more available.

If you can afford it, I would get both. The Xbox X is marginally more powerful and has slightly better graphics as a result. I also like the feel of the Xbox controller better in my hands. However, the PS5’s controller is objectively better and there are better first party games on the PS5 right now. I typically play games available on both consoles, like Call of Duty, on the Xbox. The exception is Elden Ring which for some reason looks marginally better on the PS5.

My biggest gripe remains the dearth of games I want to play on them. Once I finish a game, they gather dust for months while I await the release of the next game that interests me. Right now, I am about to play God of War Ragnarök which requires a PS5. I am eagerly awaiting the release of GTA 6, new Naughty Dog games, Starfield and many others, but who knows when they will release.

BTW do not allow cross-play with PC users when playing on console. A keyboard and mouse are just far more precise and it will ruin your gaming experience.

Video Games: Elden Ring & Age of Empires 4

I have a been a fan of real time strategy (RTS) games since the release of Dune 2 in 1992 and of the Age of Empires franchise specifically for 25 years. A year ago, Microsoft released Age of Empires IV. With much improved graphics and gameplay mechanics, I fell in love with the series all over again. It has been a lot of fun play online with my friends. Admittedly the game was not polished upon release and was missing many features. All of these have been addressed and the game is now well balanced and in a very good place. It’s the best RTS on the market right now and I encourage you to try it.

Likewise, I have been a huge fan of From Software Souls games for a long time. However, their linear design and extremely challenging difficulty level made it hard to recommend to normies. Elden Ring changes that. By combining the Souls formula with a gorgeous open world, From Software has created a masterpiece. If a boss is too strong for you, you can just bypass it and explore the rest of the world until you leveled up enough to take it on. The lore and story are riveting, and as per usual you are not spoon-fed anything. You get to figure out the story and decide where to go and what to do next. Expect to die many times as you “git gud,” but the sense of accomplishment from finally defeating that foe will make it all worth it. The multiplayer system, while still clunky, is the best in the series, and I was able to essentially play the entire game in co-op with my brother which was super fun. Note if you are new to Souls games I would recommend starting as an Astrologer which is the easiest class to play. We played through the game in about 100 hours and there are hundreds of other hours of content awaiting us. I can’t wait for the DLC to come out.

Fitness Tracker: Apple Watch Ultra

I have been part of the Fitbit ecosystem for years. I used the Fitbit Charge 5 since it came out (and the Charge 4 and 3 before then). I love the Charge 5 because of its simplicity and 7-day battery life. However, what has been annoying me continuously is that they keep breaking on me. I break at least 5 per year. I suspect that they do not like all the water I subject them to through kite surfing, and my daily hot tub and hot bath ritual. Alternatively, perhaps it does not like my adventures in the extreme cold. Fitbit replaces them for free every time, but it’s a pain in the neck to deal with..

When my Fitbit Charge 5 broke (yet again) a few weeks ago, I bit the bullet and bought the Apple Watch Ultra. I don’t love that the battery only lasts a day, so I charge it while I am working at my computer to make sure it has enough battery life to track my sleep. So far, I am very happy with it. It feels very sturdy, albeit a bit heavy, but the fitness, sleep and health tracking functions are second to none.

I will be putting it through its paces with lots of kitesurfing, extreme skiing, and my upcoming trip to Antarctica. Based on what I have seen so far, I think it’s going to be the watch for me for a very long time, or at least until the next version comes out 😉

Ride On Remote Controlled Car: 4WD Can-Am from CarTots

This is the perfect gadget for anyone with kids ages 0-5. François absolutely adores being driven in them. I bought a few of these for New York, Turks, and Revelstoke. You can fit two kids in them. You can drive them yourself with the remote, or when they are old enough, they can drive themselves with the functioning gas pedal and steering wheel.

The 4WD Can-Am is by far the best car I tested. It’s the most robust and can handle difficult terrain. I drove it on gravel and sand uphill and downhill with no issues. You can play music on it, and it has two batteries giving it the best battery life of the cars in its class.

With one of these, your progeny will be the cool kid on the block.

Crypto: Ledger Nano X

The downfall of FTX has strengthened the notion of “not your keys, not your coins” and the purpose and viability of DeFi in general. Most people should just buy and hold some BTC or ETH on Coinbase which is a regulated exchange. However, if you are more sophisticated, I would highly recommend you do self-custody with a Nano Ledger X.

I won’t lie that it’s a pain to setup. It’s an even bigger pain to use as you need to re-authenticate yourself continuously even with the longest setting, and you must manually verify every transaction, but that’s the entire point: better safe than sorry.

Note that I would only recommend this for technically savvy users who are doing more than just holding BTC and ETH on Coinbase which I consider to be an easier, safe, and viable alternative. However, at this point, I would NOT hold any coins on any centralized exchanges unless they are regulated and audited. I would not even trust Binance, though I have no indications they have done anything wrong with customer deposits.

Also note that you need to be extremely thoughtful about what you do with your recovery phrase in case you lose your Ledger. I keep mine split between different safes at different locations with different people who can access each of them, not that this matters much at this point as I sold most of my crypto between November 2021 and January 2022.

Wireless Headphones: HyperX Cloud II Wireless

I have been a fan of HyperX headphones for a very long time. They are incredibly comfortable, the sound quality is amazing, they block out external noises effectively and most importantly for me the microphone is noise cancelling allowing you to be able to Zoom from noisy environments without anyone on the call noticing. I recently upgraded all my headphones to the wireless version because I like to walk around during calls as I feel the blood flowing through my brain allows me to think better, not to mention it’s healthier. At my desk I use the Cloud II Wireless. I like that it’s USB-C and love the feel on my ears.

I travel with the HyperX Cloud Flight S because you can rotate the earcups which allows the headset to fit better in my eBags Pro Slim Laptop Backpack.

My only gripe with them is that they don’t support Bluetooth. You must use their USB dongle which works on PCs and the PS5. However, on my iPhone, I must connect the dongle to a lightning to USB connector, which works, but is far from ideal.

Chair: Herman Miller Embody Gaming Chair

I have been a huge fan of Herman Miller chairs, starting with the Aeron, before switching to the Embody years ago because I found it more comfortable. It’s an amazing chair and I love the gaming trim. It’s currently on sale on sale so I bought a few for every place I live and work in.

Streaming Microphone: Blue Yeti X

As I embarked on my Playing with Unicorns journey, I tested numerous microphones and headphones. Ultimately, I settled on the Blue Yeti X. The sound quality is excellent, and it is easy to setup and install.

Streaming Earphones: earHero

The earHero earphones are a great complement for the Blue Yeti X. They are invisible. No one can see you are wearing them, and they allow you to avoid noise pollution from your speakers into the microphone.

L’inverno sta arrivando!

Ultimamente ho riflettuto molto sulle considerazioni macro. Ci sono periodi in cui il macro ha la meglio sul micro. In quei momenti, tutte le classi di attività si correlano a 1 in fase di rialzo nei momenti di esuberanza. La due diligence esce dalla finestra e i mercati non distinguono le aziende straordinarie dai rottami. Allo stesso modo, tutte le classi di attività sono correlate a 1 quando scendono in periodi di depressione. Il mercato butta via il bambino con l’acqua sporca.

Negli ultimi 18 mesi abbiamo vissuto in questi tempi. Nel febbraio del 2021, in Welcome to the Everything Bubble, ho sostenuto che i tassi reali negativi e le politiche fiscali espansive aggressive stavano alimentando una bolla in tutte le classi di attività e che era giunto il momento di vendere aggressivamente gli asset sopravvalutati. Nel marzo di quest’anno, in The Great Unknown, ho sostenuto che le persone stavano sottovalutando in modo significativo i rischi per l’economia globale. Da allora i rischi sono aumentati.

Essere ribassisti sull’economia globale è un consenso in questo momento. Come al solito, sono contrarian, ma in questo caso la mia opinione contrarian è che il consenso non è abbastanza ribassista. La maggior parte delle persone prevede una forma di atterraggio morbido o una lieve recessione nel 2023. Siamo ben lontani dall’essere nella valle della disperazione, dove ogni speranza è andata perduta. Ogni notizia meno negativa del previsto fa salire il mercato. Questo è successo la scorsa settimana quando il dato sull’IPC si è attestato al 7,7% invece che al 7,9%, o quando la gente ha accolto con esuberanza la notizia di un potenziale rallentamento del tasso di aumento dei tassi. L’inflazione rimane ostinatamente alta e i tassi continuano a salire anche se il tasso di aumento potrebbe diminuire (ad esempio, la seconda derivata è negativa, ma la prima derivata è ancora positiva).

Sono nove i fattori che mi spingono a essere ribassista.

1. I tassi possono essere più alti di quanto ci si aspetti per un periodo più lungo di quanto ci si aspetti.

Fino alla riunione del FOMC del 20-21 settembre si ipotizzava un tasso dei Fed Funds USA al massimo del 3,5%. Attualmente è compresa tra il 3,75% e il 4% e si prevede che raggiunga un picco del 4,6% nel 2023 prima di diminuire nuovamente.

All’inizio di quest’anno mi sono preoccupato che nessuno prendesse in considerazione le conseguenze di tassi superiori al 5%, perché non lo ritenevano possibile. Questo è un settore in cui il consenso è stato ripetutamente sbagliato nell’ultimo anno.

Con un’inflazione che rimane ostinatamente alta e che mostra segni di diventare strutturale quando i lavoratori iniziano a chiedere aumenti salariali in linea con l’inflazione prevista, i tassi potrebbero dover rimanere significativamente più alti più a lungo di quanto ci si aspetti. Non mi sorprenderebbe se i tassi alla fine raggiungessero il 5,5% o più e rimanessero alti fino al 2024 o oltre.

2. Il dollaro forte sta creando una crisi del debito sovrano nei mercati emergenti

La maggior parte dei mercati emergenti ha il proprio debito valutato in dollari, ma le entrate fiscali sono espresse nella valuta locale. L’aumento dei tassi negli Stati Uniti, unito a un’inflazione molto elevata e a errori economici spesso autoinflitti, sta vedendo il dollaro rafforzarsi drasticamente.

Questo aumento sta mettendo molti mercati emergenti in una posizione precaria. Lo Sri Lanka è già inadempiente. Ghana e Pakistan sembrano essere i prossimi e molti altri sono sotto pressione.

3. I prezzi elevati del gas causeranno una recessione in Germania

Negli ultimi decenni, il modello di business della Germania è stato quello di costruire impianti con il gas russo a basso costo e di esportarli in Cina. Questo modello di business sta subendo pressioni da entrambe le parti. La chiusura del Nordstream da parte della Russia potrebbe lasciare la Germania senza abbastanza gas per riscaldare la popolazione e alimentare l’industria pesante che dipende dal gas. Il razionamento e l’aumento dei prezzi causeranno una recessione in Germania nel 2023, con stime che vanno dallo 0,4% al 7,9% di contrazione del PIL a seconda della durata e della gravità dell’inverno.

4. Si profila una nuova crisi dell’euro

La Grecia ha quasi fatto crollare l’euro all’indomani della crisi finanziaria del 2007-2008. La situazione fiscale di molti paesi europei, in particolare dei PIGS (Portogallo, Italia, Grecia e Spagna), è oggi significativamente peggiore di allora.

Il livello di indebitamento è tale che non sarebbe necessario un aumento molto consistente dei costi di prestito perché questi paesi diventino insolventi. Il rischio maggiore viene probabilmente dall’Italia, il cui rapporto debito/PIL supera ormai il 150% e la cui economia è dieci volte più grande di quella della Grecia. Peggio ancora, il paese ha eletto un governo nazionalista di estrema destra che potrebbe non trovare molte facce amiche in Europa, soprattutto perché la Germania è in piena crisi energetica.

Sospetto che quando ci sarà la crisi l’Europa farà di tutto per preservare l’euro, ma che il processo sarà estremamente doloroso.

5. C’è una crisi bancaria all’orizzonte

All’inizio di quest’anno ho previsto che Credit Suisse e forse anche UBS potrebbero andare in default, trascinando con sé la Svizzera. Queste banche si sono ritrovate all’epicentro di tutte le recenti debacle internazionali legate ai prestiti sbagliati, ad esempio Archegos, Greensil, Luckin Coffee, ecc. I prestiti denominati in valuta estera ammontano da soli a circa il 400% del PIL svizzero. Ufficialmente, gli attivi del sistema bancario svizzero sono pari a ~ 4,7x il PIL, ma ciò esclude gli attivi fuori bilancio. Includendo questi elementi, il rapporto di ~9,5x 10x è più accurato.

Da allora, il mercato si è reso conto della debolezza di Credit Suisse.

Le banche europee sono generalmente in una posizione di debolezza. Possiedono molto debito pubblico, il che li esporrebbe a un’eventuale ristrutturazione del debito dei PIGS. Hanno emesso mutui con poche garanzie a tassi estremamente bassi e soffriranno degli aumenti dei tassi e del calo dei prezzi degli immobili.

Inoltre, non hanno accumulato riserve significative come le loro controparti statunitensi. Se dovesse verificarsi una vera e propria crisi di fiducia, non è difficile immaginare che l’intero sistema bancario si blocchi, in quanto le banche cercano di evitare il rischio di controparte, provocando un’enorme crisi finanziaria.

6. I prezzi degli immobili stanno per crollare

Come tutte le altre classi di attività, anche gli immobili hanno subito un’impennata dei prezzi nell’ultimo decennio. Gli immobili sono ormai sopravvalutati nella maggior parte delle località degli Stati Uniti e del mondo.

A differenza di altre classi di attività, i prezzi degli immobili non si sono ancora adeguati nonostante i tassi ipotecari siano aumentati dal 2,5% al 7% negli ultimi 18 mesi. Ci vuole un po’ di tempo prima che i venditori adeguino le loro aspettative di prezzo, quindi la liquidità prima si esaurisce e poi i prezzi scendono.

I prezzi sono già scesi del 7% negli ultimi 3 mesi in città come Austin, Texas. Non mi sorprenderebbe se nei prossimi 24 mesi si registrassero cali nazionali superiori al 15%.

Questo sta accadendo a livello globale. I prezzi delle case in Nuova Zelanda sono scesi del 10,9% negli ultimi 11 mesi. In Svezia si prevede che i prezzi delle case scenderanno del 20% rispetto al loro picco. Il Canada e il Regno Unito sembrano particolarmente vulnerabili, poiché la maggior parte dei consumatori con mutui a tasso variabile è esposta al significativo aumento dei tassi.

7. Il continuo conflitto in Ucraina e Russia manterrà alti i prezzi di grano, gas e petrolio

Non c’è una fine in vista per il conflitto. Finché continua, i prezzi di cereali, gas e petrolio rimarranno elevati, mantenendo alta l’inflazione indipendentemente dai livelli dei tassi d’interesse, dato che i prezzi sono determinati da limitazioni dell’offerta piuttosto che da un’elevata domanda.

Questo non prende nemmeno in considerazione quello che accadrebbe se durante il conflitto venisse utilizzata una testata nucleare tattica, le cui conseguenze sarebbero inimmaginabili.

8. La Cina non è più una forza per la crescita economica e la disinflazione

Per decenni, la Cina è stata una delle forze trainanti della crescita economica globale e della disinflazione. Il mondo ha tratto grande beneficio dalla capacità della Cina di produrre a basso costo e su scala, contribuendo a tenere sotto controllo l’inflazione.

Questo non è più vero. L’incompetente gestione dell’economia cinese da parte di Xi Jinping, con la sua politica di zero covari, la regolamentazione anti-tecnologica e le politiche generalmente anti-capitalistiche, ha stroncato la crescita economica del paese.

Inoltre, le sue politiche scioviniste stanno portando a un disaccoppiamento tra Cina e Occidente e a una disintegrazione delle catene di approvvigionamento. Il processo di spostamento di queste catene di approvvigionamento in India, Indonesia, Messico o di nuovo onshore è inflazionistico, poiché il mondo perde la specializzazione e le economie di scala di cui aveva beneficiato negli ultimi 30 anni.

Il lato positivo è che la maggior parte degli esperti militari ritiene che la Cina non avrà la capacità anfibia di invadere Taiwan per i prossimi cinque anni. Sebbene questa spada di Damocle geopolitica penda ancora sull’economia globale, sembra che il giorno della resa dei conti non sia ancora arrivato.

9. Rischio geopolitico strutturalmente più elevato

L’intesa post-Guerra Fredda si sta rompendo. Stiamo entrando in una nuova guerra fredda in cui l’Occidente è schierato contro Cina, Russia, Iran e Corea del Nord. Il conflitto in Ucraina sta rendendo chiara questa dinamica. La Russia sta combattendo con droni di fabbricazione iraniana, con artiglieria di fabbricazione nordcoreana e con la Cina di Xi che copre le spalle a Putin sia all’ONU che sulla scena mondiale.

Questa nuova guerra fredda potrebbe avere esiti terribili in molti modi:

  • Un conflitto nucleare, una bomba sporca o un incidente alla centrale nucleare in Ucraina.
  • Guerra a Taiwan.
  • Escalation di attacchi informatici alle infrastrutture in Occidente.
  • L’uso della tecnologia per destabilizzare le democrazie occidentali, ad esempio il trolling elettorale russo e cinese negli Stati Uniti.

Tutto questo rende il mondo meno stabile, erode lo stato di diritto e aumenta il rischio di esiti catastrofici nella coda sinistra.

Conclusione

Uno qualsiasi di questi nove fattori sarebbe sufficiente a creare una recessione globale. Ciò che mi preoccupa è che si stanno verificando e svolgendo tutti contemporaneamente, il che suggerisce che potrebbe verificarsi una replica della Grande Recessione del 2007-2008.

In genere sono la persona più ottimista della stanza e non ero così ribassista dal 2006. Continuo a ragionare in termini probabilistici, ma ora penso che la probabilità di una grave recessione prevalga sulla probabilità di una recessione lieve, che a sua volta prevale su qualsiasi risultato ottimistico.

Per completezza, vale la pena menzionare gli elementi che mi farebbero rivalutare la mia ponderazione delle probabilità verso esiti più ottimistici. Se il conflitto tra Ucraina e Russia si concludesse definitivamente, con un’inflazione domata, diventerei molto più ottimista. Allo stesso modo, la Cina ha il potenziale per riservare una piacevole sorpresa nel 2023, modificando le sue regole sul covide e affrontando il problema del crollo degli alloggi.

Come comportarsi

Nonostante l’alta inflazione, venderei gli asset che hanno ancora prezzi ragionevoli o quando si verificano i rally del mercato orso per accumulare riserve di liquidità in dollari USA da investire a prezzi deflazionati nella prossima crisi. Se dovessi sbagliarmi nella mia lettura, sospetto che i prezzi degli asset non si saranno ripresi e potrai sempre rientrare a prezzi simili a quelli di uscita. Il momento in cui rientrerei nel mercato, soprattutto con gli asset di rischio, è quando i tassi iniziano a scendere di nuovo.

Tuttavia, se ho ragione, la maggior parte delle classi di attività diventerà molto interessante e gli asset distressed diventeranno particolarmente interessanti. Questo sarà il primo ciclo di sofferenza in buona fede dal 2008-2009. Mi aspetto che ci siano molte opportunità nelle obbligazioni in difficoltà, nel settore immobiliare e persino nelle criptovalute.

L’eccezione a questa regola è se hai un mutuo fisso di 30 anni a tassi molto bassi sul tuo immobile. In questo caso, è meglio che tu tenga il tuo immobile anche se i prezzi scendono del 15-20%, perché con gli attuali tassi ipotecari del 7%, la tua capacità di acquistare immobili sarà compromessa fino al 50%, a seconda di quanto bassi fossero i tassi che stavi pagando. Inoltre, l’inflazione è attualmente superiore ai tassi che stai pagando, riducendo il carico del tuo debito in termini reali.

Inoltre, diminuirei le spese annuali per creare una riserva di denaro nel caso in cui la recessione ti porti a perdere il lavoro. Rimborsare tutti i prestiti variabili ad alto tasso di interesse, come le carte di credito, ma mantenere i debiti a basso tasso di interesse.

La storia vince sulla macro

Nel frattempo, l’unico posto dove investire in questo momento è nelle startup tecnologiche private in fase iniziale. Le valutazioni delle fasi iniziali sono ragionevoli. I fondatori si concentrano sull’economia delle loro unità. Stanno limitando il cash burn per non dover andare sul mercato per almeno due anni. Le startup hanno costi di acquisizione dei clienti più bassi e una concorrenza molto minore. Anche se le uscite saranno ritardate e i multipli di uscita più bassi rispetto agli anni passati, questo dovrebbe essere compensato da prezzi di ingresso più bassi e dal fatto che i vincitori si aggiudicheranno l’intera categoria.

La macroeconomia che conta per queste startup è quella dei prossimi 6-8 anni, quando cercheranno di uscire, piuttosto che l’ambiente attuale. Per ora l’unica cosa che conta è che raccolgano abbastanza liquidità e crescano abbastanza per ottenere la prossima raccolta di fondi, quindi per ora evita i settori ad alta intensità di capitale.

I migliori investimenti in startup dell’ultimo decennio sono stati effettuati tra il 2008 e il 2011 (Uber, Airbnb, Whatsapp, Instagram) e sospetto che gli investimenti più interessanti del 2020 saranno effettuati tra il 2022 e il 2024.

Nel lungo periodo, la storia ha la meglio sulla macro. Rimango estremamente ottimista sul futuro del mondo e dell’economia. Dal 1950, le 11 recessioni sono durate tra i 2 e i 18 mesi, con una durata media di 10 mesi. Ne usciremo. Inoltre, se si fa un passo indietro, gli ultimi 200 anni sono stati una storia di progresso tecnologico e innovazione che hanno portato a miglioramenti della condizione umana nonostante le numerose guerre e recessioni.

Grazie alla tecnologia, la famiglia media in Occidente ha una qualità di vita inimmaginabile per i re di un tempo. Grazie alle economie di scala, agli effetti di rete, ai cicli di feedback positivi nella conoscenza e nella produzione (chiamati anche curve di apprendimento) e al desiderio degli imprenditori di rivolgersi al mercato più vasto possibile e di avere un impatto sul mondo il più massiccio possibile, le nuove tecnologie si democratizzano rapidamente.

Questo ha portato a un enorme aumento dell’uguaglianza dei risultati. 100 anni fa, solo i ricchi andavano in vacanza, avevano un mezzo di trasporto, un impianto idraulico interno o l’elettricità. Oggi in Occidente quasi tutti hanno l’elettricità, un’auto, un computer e uno smartphone. Quasi tutti vanno in vacanza e possono permettersi di volare. Diamo per scontato di poter viaggiare dall’altra parte del mondo in poche ore e di avere accesso alla somma totale delle conoscenze dell’umanità nelle nostre tasche, oltre a disporre di comunicazioni video globali gratuite. Un povero contadino in India con uno smartphone ha più accesso alle informazioni e alle comunicazioni di quanto ne avesse il presidente degli Stati Uniti solo 30 anni fa. Si tratta di imprese notevoli.

Nonostante tutti questi progressi, siamo ancora all’inizio della rivoluzione tecnologica. I settori più importanti dell’economia non sono ancora stati digitalizzati: i servizi pubblici, l’assistenza sanitaria e l’istruzione. La maggior parte delle catene di approvvigionamento rimane offline. La loro digitalizzazione li renderà più efficienti e sarà deflazionistica, il che a sua volta sarà inclusivo.

All’FJ Labs stiamo incontrando così tanti fondatori straordinari che affrontano i problemi del21° secolo, il cambiamento climatico, la disuguaglianza di opportunità e la crisi del benessere fisico e mentale, che siamo ottimisti sul fatto che l’umanità sarà all’altezza delle sfide del nostro tempo.

Dopo aver letto correttamente le foglie di tè macro e aver venduto il più possibile le nostre posizioni late-stage e crypto nel 2021, ci troviamo in una posizione ricca di liquidità con solo il 25% del nostro fondo impiegato. In qualità di contrarian, stiamo investendo in modo estremamente aggressivo in aziende a basso impatto ambientale e abbiamo il privilegio di essere in grado di contribuire a costruire un mondo migliore di domani, un mondo di pari opportunità e di abbondanza che sia socialmente consapevole e sostenibile dal punto di vista ambientale.

I prossimi anni saranno difficili, ma questo è il momento migliore per costruire e ne usciremo più forti e migliori che mai.

Investing in the things that build our world

By Matias Barbero and Fabrice Grinda

Those of us building and investing in tech spend most of our time thinking about the future. We ponder the impossible, the cutting edge, even the esoteric: software, artificial intelligence, crypto, asset-light services delivered through digital apps. Mars and outer space might often represent a larger share of one’s daily musings than dull terrestrial matters. Yet here we are. We live on planet Earth. We inhabit the physical world, at least for now! Almost everything we do in our daily lives involves – directly or indirectly – tangible materials, machinery, chemicals, etc. We want to push the boundaries of how our world currently works by digitizing legacy industries and making them more efficient. All of this is deflationary, making goods cheaper for everybody, which in turn is inclusionary, aligning with our overarching purpose as investors.

The future is already here, it’s just not evenly distributed. That’s true for different industries, as it is for different countries around the globe. Consumer marketplaces have a huge head start over their B2B counterparts, for example. There are also varying levels of tech adoption across geographies. B2B marketplaces have been at the core of FJ Labs’ thesis in recent years and are one of the best tools with which entrepreneurs can take on the challenges and limitations present in the physical realm.

Within our B2B marketplace thesis, we focus on many different verticals, including staffing, FMCG, wholesale commerce, and others. Today we want to zoom into one of the categories: marketplaces dealing inputs and raw materials, or put differently, the things that build our physical world. This excludes other very compelling B2B marketplace categories such as staffing and labor, food and beverages, services, logistics, and many others.

Let’s double click on the focus of this post: inputs and raw materials. They all deal with physical components and help build our world, in the most literal sense. Under this definition, some of what we consider “inputs” could be deemed by others as “outputs” too, but for today’s purpose we view things like precision parts and heavy machinery as key “inputs” in the value chain that build the most prevalent things in our world.

We could look at this thesis from two different dimensions (see table below): A. Across different categories such as raw materials, precision parts, or heavy machinery, and B. Across different verticals like construction, agriculture, and many others. Note that through this lens Boom & Bucket, for instance, belongs both to the ‘heavy machinery’ category and the ‘construction’ vertical.

Let’s use the “raw materials” category as an example. Besides steel and chemicals, there could also be marketplaces for concrete, sand and gravel, minerals, among others. There are still many other companies to be built in each category and across verticals. We’re excited to see the creativity with which entrepreneurs tackle each of these.

We will cover two companies that are disrupting their respective industries: Reibus and Knowde. These are just two case studies we’ll be using today to highlight and layout important points within this broader thesis, but we see lots of opportunities ahead and we’ll conclude with some insights and comments for entrepreneurs to consider when exploring them.

My Chemical Romance

The chemical industry is ~$5 trillion in size and supports roughly 25% of the world’s GPD. The vast majority of the chemicals manufactured are used to make every physical product we love. If you’re reading this from an iPhone, if you’re wearing your favorite Nike’s today, or if you’re enjoying your midday salad, all roads will lead to chemicals in some way or another.

You would think that such an important industry would be supported by the latest technology, with streamlined and efficient internal processes to ensure a key layer in the world’s supply chain runs smoothly. But stakeholders in the chemical industry are operating the same way they did 100 years ago: sellers are offline and have not caught up with ecommerce advances, the buying process is extremely inefficient with transactions done over phone calls and emails, and product information is ridiculously opaque, lost in static pdf documents and a fragmented supply base.

Our portfolio company Knowde is out to solve this by bringing the entire buying experience online. They are building a Shopify and Amazon hybrid model whereby sellers can create their online storefronts with ecommerce, payments, and fulfilment capabilities while aggregating the collective supply under the Knowde umbrella so buyers can have a one-stop-shop for their chemicals.

There are different tactical ways in which a B2B marketplace can go about their go-to-market strategy; Knowde chose to start by tackling the opacity of the chemicals market through a relentless focus on search and discovery.

In practice, this means laying the groundwork of what will later become a fully online transactional marketplace. Until there’s enough liquidity on the supply side to ensure smooth transactions, the initial business model is predominantly based on storefronts monetized through SaaS in lieu of the traditional marketplace take rate.

This hyper-focus is yielding impressive results for Knowde as they are currently adding around 5 new suppliers per day (!) to their platform. To put matters into perspective, there are ~15k total global sellers and ~8k of them already have a live storefront with Knowde. This is roughly half of the world’s supply in one platform. Once they become the de facto industry destination for suppliers, there’s a clear path to keep upgrading key accounts into paid subscriptions and ultimately enabling online transactions, among many other value-added services.

Pedal to the Metal

We can’t have a proper conversation about the things that build our world without a word on steel. This raw material is as prevalent as it gets. From forks and knives to NYC’s skyscrapers; from refrigerators and washing machines to cargo ships cruising around the world. Since the late 19th century, steel has become a synonym for our modern infrastructure.

Manufacturers and distributors transact steel (think sheets, coils, bars coming out of steel mills) with OEMs who then use it to manufacture components and end products.

Another trillion-dollar global industry (starting to see the common appeal here?) fraught with inefficiencies and lack of innovation. There are structural issues coming from decades of stale and offline processes, exacerbated by logistical headaches proper of a heavy product that is expensive to move.

Reibus, one of FJ’s portfolio companies in this category, is a B2B marketplace servicing the industrial metals industry (mainly steel and aluminum) with purpose-built features for both buyers and sellers. What does this mean concretely? They provide much more than just a matching platform: Reibus embeds fintech (financing, payment options, etc.) and logistics capabilities (digital brokerage, shipment dashboard, etc.). They are a heavily managed SaaS-enabled marketplace.

Industry stakeholders were quick to adopt Reibus’ hands-on marketplace. Founded in 2018, Reibus has scaled in-platform transactions to several hundred million in annual GMV, with plenty of room to grow as they are still a tiny fraction of the offline market.

Building inputs & raw materials B2B marketplaces

We’re truly excited about this opportunity to invest in the things that build our world and think there are many unexplored avenues for future entrepreneurs to start new B2B marketplaces aligned with this input & raw materials thesis. As discussed at the beginning of this post, there are countless areas to explore and we see a lots of openings across both categories and verticals, and even geographic arbitrage plays.

It’s important to bear in mind, though, that not every industry will be suited for a marketplace model, and that certain conditions and core strengths will play an important role in the success of these ventures.

  1. Founder-market-fit matters: B2B marketplaces benefit from having at least one founder who is a true industry insider. They lived through the pain points in the industry and have been deeply frustrated by them. They would ideally combine this first-hand industry knowledge with a co-founder and/or founding team member that could think from first principles on how to best design frameworks to dramatically improve the current experience. They also have the credibility to convince existing players to change their processes. Just to name some examples, John Armstrong, Reibus’ CEO, had bought $1bn+ of materials before starting his tech entrepreneurial journey, and Knowde’s CEO, Ali Amin-Javaheri, spent 10+ years working for ChemPoint, an incumbent in the space he began to disrupt right after he left.
  2. Marketplace dynamics: Ask yourself if the buyer and seller base is fragmented enough. This is true for most marketplaces but especially true in B2B where many verticals are concentrated on the supply side. The more concentrated the industry, the harder it is to have a meaningful take rate. In fact, you may be merely a distributor for a few incumbents rather than a real marketplace if the market is concentrated enough. The incentive and easiness to circumvent your platform would also be higher.  
  3. Find your unlock: Aggregation is often not sufficient. The platform should quickly focus on value-added services to create strong value propositions for both supply and demand. Founders need to figure out which specific services or features will unlock the greatest amount of liquidity for the marketplace. For Knowde, it was solving discovery and price opacity with information locked into siloed pdfs. For Reibus, it was offering financing and logistics services.
  4. Different paths to start monetizing: Charging a take rate on each transaction is the classic way a marketplace can begin to generate revenue, but it shouldn’t necessarily be the first choice in the monetization toolkit, and it’s certainly not the only one. In some cases, you cannot charge a take rate right away and must find alternatives. Reibus, which leverages real material pricing in commodities to facilitate their RFQ process, was able to have a take rate from the get-go, but that would not have worked for Knowde, which needed to bring discovery online first, hence a SaaS business model made more sense in the beginning.
  5. Juice up the blended take rate: It’s often hard to take more than 1-3% in B2B marketplaces. As a result, they may also monetize through SaaS subscription or listing fees instead of, or in addition to a take rate. Moreover, revenues are usually complemented by offering and monetizing additional services: advertising/placement, financing, insurance, logistics are all options. Once network effects kick in, a mix of business models can create a multiplier effect on net revenues. Many end up being able to increase their blended revenues to 10% of GMV as a result of the monetization diversity.
  6. Geographic arbitrage: For certain businesses, you can bring an idea from one country to another. This arbitrage is not always going to be possible in B2B marketplaces for inputs and raw materials as some of the markets are truly global in nature, likely leading to global winners. Does this mean that there couldn’t be an “X model for Y country” play? No, but it’s less obvious than with other categories within the B2B marketplace realm (e.g., FMCG products, fresh food, labor, etc.). This is driven by how local the supply is, how transportable the good is, and the extent to which the price is set locally. The market for oil for instance is global – with a fungible, interchangeable commodity that can be easily transported and has a global price. Natural gas on the other hand is local, with prices that vary by region based on local supply and market conditions suggesting that regional players can emerge. That said, even if dealing with mostly global supply, startups in other regions might have a window of opportunity to focus on local differentiated supply, especially on the long tail, and compete before potentially stepping into someone else’s shoes.

Inputs & raw materials: investing in the things that build our world

Marketplaces have had many evolutions over the years. B2B marketplaces are now in their infancy but poised to catch up with the digitalization of their B2C counterparts. As a result, as counter intuitive as it sounds, we believe that many of the best opportunities lie in forgotten old industries.

We’ve been actively investing in the inputs and raw materials category and looking forward to meeting entrepreneurs thinking about these big challenges with deep industry knowledge and innovative approaches. The future of the things that build our world is only getting started.

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