December 11, 2005
I have always been in awe of creativity in advertising. The first ad that profoundly moved me was Apple’s 1984 Think Different ad. While at Aucland, I did my best to provide creative freedom to our advertising team at CLM/BBDO. They ended up creating an amazing ad that was both creative – so much so that it won the Silver Lion in Cannes in 2000 – and commercially successful.