Predictably Irrational is fascinating

Dan Ariely shares with his readers the results of dozens of experiments where he tested people’s decision making ability. Not only are people much less logical than they think they are, but they are predictably and repeatedly irrational! He finds out that we are easily swayed by emotions, social norms and even words we read!

This fun light hearted introduction to behavioral economics is a fun read and a fantastic complement to The Logic of Life, Freakonomics and The Undercover Economist.